Geotab and Vitality rethink road safety with behaviour-led tech

Driver safety isn’t just about hardware, it’s about habits. That’s the thinking behind a new joint venture between Geotab and Vitality, which pairs powerful telematics with behavioural science to tackle the root cause of 95% of road collisions: human behaviour.

Launching across Europe, Geotab Vitality gives fleets access to a platform that rewards drivers for safer habits with real incentives. Unlike traditional models that punish poor performance, this approach uses AI-powered insights, nudge theory, and gamification to drive long-term change, lowering risk, cutting costs and improving retention by valuing driver wellbeing.

With road crashes costing the EU an estimated €280 billion annually, the case for change is urgent. This venture offers transport leaders a new lever, one that’s proactive, data-driven, and focused on people.

Read the full article to see how this model could transform your fleet’s performance.